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The Senior Product Marketing Manager leads go-to-market strategies for payroll and product launches in the UK, enhancing product adoption and tailoring messaging to local needs.
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
We’re looking for a Senior Product Marketing Manager based in the UK to help drive growth in one of our most important markets. This role is responsible for making sure our products are launched successfully, adopted widely, and clearly positioned for UK buyers.
You’ll work across all Deputy products in the UK, with an immediate focus on leading the go-to-market for Payroll. You’ll also drive local execution of cross-sell strategies for our paid add-ons, ensure messaging resonates in-market, and bring insights from the field back into the business to inform product and GTM strategy.
Responsibilities
- Lead the UK go-to-market for Payroll and other major product launches
- Ensure new products are positioned effectively, launched successfully, and set up to deliver commercial impact from day one.
- Grow adoption of paid add-ons
- Work with Sales and Success to drive attach rates, identify cross-sell opportunities, and optimise the customer journey for our paid products in the UK.
- Tailor messaging for the UK market
- Adapt global positioning and narratives to reflect UK-specific buyer needs, language, and competitive context.
- Support sales and customer-facing teams
- Provide region-specific enablement, tools, and insights to help Sales and CS teams confidently communicate value and close more deals.
- Close the feedback loop between field and product
- Capture and share insight from UK customers, competitors, and frontline teams to shape roadmap, packaging, and go-to-market planning.
Requirements & Qualifications
- 4–6 years of experience in product marketing or GTM strategy, ideally in B2B SaaS
- Strong knowledge of the UK market and experience launching or supporting products in-region
- Proven track record in driving product adoption and go-to-market execution
- Excellent communicator with the ability to simplify complex ideas into clear, customer-facing messages
- Experience working cross-functionally with Sales, CS, Product, and Marketing
- Self-starter with strong organisational skills and a bias for action
- Experience in HR, Payroll, or Workforce Management tech a plus
Employee Perks
- Enjoy a flexible and hybrid work policy, with a dedicated office 1 minute walk from Farringdon Station
- Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
- Work from home stipend to help you get set up and succeed from home
- Benefit from our employee pension matching programme
- Access private health and dental insurance
- Take paid parental leave to support you and your family
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- 25 days’ holiday plus bank holidays
- Feel secure with our income protection scheme for long-term absence due to illness or injury
- Get involved with our global working groups; designed for collaboration, belonging and connection
- Connect over weekly office lunches, social gatherings and industry events
Learn more about our Design, Engineering & Product teams here
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
#LI-Hybrid
Top Skills
B2B Saas
Hr
Payroll
Workforce Management Tech
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