Social Media Manager

Overview of the Position 

The Social Media Manager owns and drives Enhesa’s social media presence. This is not a content-scheduling role, it is a strategic position at the intersection of audience engagement, thought leadership amplification, and brand visibility.

Working closely with marketing, editorial, and subject matter experts, the Social Media Manager will shape how Enhesa shows up online: building audiences, activating employee advocates, and ensuring our content reaches the professionals who need it most. The ideal candidate brings B2B social media expertise, creative instincts, and a data-driven mindset, and is genuinely curious about the regulatory and sustainability landscape our brands operate in. 

Key Responsibilities 

1 — Social Media Management 

Own and drive day-to-day social media activities across Enhesa’s channels, with primary focus on LinkedIn and X, and support for Chemical Watch’s editorial-led presence. 

• Develop and execute a social media strategy aligned to broader marketing and content objectives across both brands. 
• Plan, schedule, publish, monitor, and optimize content across all social platforms. 
• Drive audience growth and engagement through proactive community management and timely responses. 
• Monitor industry trends, audience behavior, and competitor activity to identify opportunities and inform strategy. 
• Maintain a consistent, on-brand voice and messaging framework across all social channels. 

2— Employee Advocacy 

Build and scale Enhesa’s employee advocacy program, turning internal experts into active brand ambassadors online. 

• Manage and grow Enhesa’s employee advocacy platform, curating and distributing content that colleagues can share through their networks. 
• Drive internal engagement initiatives that encourage participation and grow the program over time. 
• Track program performance, surface insights, and continuously refine the approach to improve reach and impact. 

3— Thought Leadership and Spearhead amplification 

Ensure Enhesa’s subject matter experts are visible, credible, and consistently represented across social channels. 

• Partner with internal SMEs to identify social engagement opportunities and develop compelling content that elevates their professional profiles. 
• Support the social promotion of thought leadership content, including reports, articles, webinars, and event appearances. 
• Share social media best practices and platform guidance with internal stakeholders to improve confidence and consistency. 

4 — Content Creation 

Produce high-quality, platform-native content that captures attention, drives engagement, and reflects the Enhesa and Chemical Watch brands. 

• Create engaging social content across formats: graphics, short-form video, event highlights, carousels, and promotional assets. 
• Repurpose articles, reports, webinars, and other long-form content into social-friendly formats that perform on each platform. 
• Capture, edit, and publish video content for social channels, including event coverage and expert interviews. 
• Ensure all content follows platform best practices and upholds audience engagement standards. 

5 — Analytics & Reporting 

Use data to drive decisions, demonstrate impact, and continuously improve social media performance. 

• Track and analyze social media performance across key engagement metrics: reach, impressions, follower growth, and conversion. 
• Prepare regular channel performance reports and campaign post-mortems for the marketing leadership team. 
• Translate insights into clear recommendations that improve content quality, posting cadence, and audience targeting. 

Key Success Metrics 

Performance in this role will be tracked across five dimensions: 

• Audience Growth: Follower growth and reach across Enhesa and Chemical Watch social channels. 
• Engagement: Engagement rate, click-through rate, and content interaction across platforms. 
• Thought Leadership: Visibility and amplification of SME-generated and company content. 
• Employee Advocacy: Active participant rate, content share volume, and programmed reach. 
• Content Quality: Consistency of on-brand content delivery and positive stakeholder feedback. 

What Success Looks Like 

Within your first 12 months you will have: 

• Established a clear, consistent social media presence for both Enhesa and Chemical Watch, with measurable growth in audience and engagement. 
• Built a functioning employee advocacy program with active participants sharing content regularly across their networks. 
• Developed a content creation rhythm that keeps both brands visible, relevant, and on-brand week to week. 
• Strengthened Enhesa’s thought leadership presence by amplifying key SME voices across LinkedIn and X. 
• Become a trusted partner to the marketing team, with clear processes for content collaboration and performance reporting. 

Skills & Experience 

Required 

• 2–4 years of experience in social media, digital marketing, or content marketing in a B2B environment. 
• Proven experience managing social media accounts for a brand or organization, with demonstrable impact on audience growth and engagement. 
• Strong working knowledge of LinkedIn and X, including content strategy, publishing, and community management. 
• Experience creating or editing short-form video content for social platforms. 
• Native English speaker, with strong copywriting instincts and an ability to adapt tone across brands and platforms.
• Highly organized with strong project management skills and the ability to handle multiple workstreams simultaneously.
• Strong interpersonal skills and a collaborative approach to working with internal stakeholders. 

Preferred 

• Experience working in a B2B SaaS or professional information services environment. 
• Familiarity with employee advocacy platforms (e.g. Sociable, Bambu, or similar). 
• Experience working alongside editorial, content, or communications teams. 
• Interest in sustainability, regulatory compliance, EHS, or related industries.