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The Campaign Manager will create and execute Lifecycle Marketing campaigns to enhance customer engagement and retention for eBay's global markets. Responsibilities include developing creative campaign assets, collaborating on audience targeting, overseeing the operational execution of campaigns, and analyzing performance reporting to optimize marketing strategies.

Responsible for driving inbound product marketing and outbound go-to-market strategy for eBay's financial services programs. Develops product value proposition, influences product roadmaps, creates customer feedback loops, and manages go-to-market strategy for product launches. Tracks customer engagement and product adoption, defines key metrics for success, and optimizes product marketing messaging based on customer feedback.

As a Marketing Program Manager, you will develop operational plans for integrated marketing campaigns by collaborating with eBay's marketing and creative teams. You will oversee project lifecycles, manage campaign planning and deployment, and ensure compliance with timelines and marketing objectives while optimizing processes and improving marketing operations.